For my magazine I thought at the start I would aim it at
males and females in the 16-24 year old demographic. I then changed my mind as
thinking about what I understood more and what I could do better work at would
be about just females. From knowing this I did an online survey on Questionpro
which would help me find out more about females, I did around eight questions
to find out about what my audience liked about magazines and some information
about them my readers so that I could use this in the creation and research of
my magazine. I had to make sure these questions would be related to my magazine
and help me in the construction of my magazine because I would be using this to
give me a basic idea of what to have in the magazine, the questions all had to
relate to the audience I was aiming to target. I had to post my questionnaire
on social media websites such as Facebook and Twitter as I knew most of females
aged 16-24 would be using social media to communicate and would see my
questionnaire I did this to get a large sample to make my results more accurate
to a bigger population around sixty respondents but of mainly females. From the
information I found it gave me quantitative results on my audience, I then had
to write about the results I found on power point and do a presentation the
information to show I did understand what I found out, the slides contained the
results with graphics/graphs and pictures which were relevant to what I found.
The graphs showed what the statistics of my answers I found from the audience
and helped me make decisions. The presentation I did was recorded and I uploaded
it to YouTube here is a link to watch it http://www.youtube.com/watch?v=g1AJBO6JCoE&feature=youtu.be
From the information I found I had to shorten it all up so I created an
audience profile on the information I found but a simple version just rounding
up everything I found:
My audience profile shows that I decided to aim my magazine
at females, I made this decision as most the people who answered my
questionnaire where females so most the information I found would be mainly the
answers they gave over the males answers, this also was a benefit as I knew
more about what females liked in general then I did about males. My audience
profile also shows that the magazines demographic will be people aged 16-24 I
choose to keep to this response because I could relate to the magazine because
I am in this demographic and feel I have wider knowledge about what they would
like in a magazine and I could codify my
magazine more at that age group. On the audience profile it says that the
audience class is B/C1 this is a demographic classing system which was created
by the national readership survey to grade people based on their occupation,
the B/C1 audiences is in the middle of low middle class and working class
audience. I choose this audience because I felt the stories which I would be
writing about and the images I would have in my magazine these two classes
would find more appealing then to an upper class status person. I wanted to
find out what sort of women my audience found attractive and who they would
pick out a group of other people. I found that 60% of my replies found Beyoncé
as the most attractive. To find out what sort of music magazine I should have,
I had to ask this demographic what they’re into and like to listen to. From
asking this question I found that most of my audience were into R&B and a
few were into Pop, Rap and Hip Hop. From this I decided to go mainstream with
my magazine and mainly focus on R&B but added bits of other music types
into my magazine.
The audience profile also shows that my target demographic
is still in education and not working. I found this by asking them what they do
for a living all the people who were females and aged 16-24 were still in
education. This helped me because I should have my magazine a bit educational
making sure that the magazine was not too childish but it was just right for
this demographics needs and wants. I also wanted to know people who would be
role models and what sort of people and information I should include in the
magazine. Most of the results as shown that the role models were family
members, Bill gates, Beyoncé and Rihanna from this I knew more about my
audience I included stories about Rihanna and Beyoncé in the magazine and I
took in count about family members. The last thing my audience profile shows
was the price people would pay for a magazine. Most of my audience would pay
around £2-3 for their magazines. This gave me the idea of how much I should
have my magazine. I choose the price of £2.00 because I felt this was an
average amount people would like to pay, not making it too expensive all of
them are still in education so don’t have much money.
As you may see my audience profile shows some pictures,
these pictures are off feminine things which relate to females of my
demographic. The pictures are what females of
16-24 years old liked such as male bodies, clothes they wear and accessories
which they like. I choose to include these pictures because they are the
dreams and aspirations of what people ideal wants. I got this from the survey
results and my own research on females. These pictures convey to my audience
because images such as heels and nail polishes is what females have a lot of or
like a lot. All the pictures related to what I think my findings on female are
and they are products and gadgets that most females from my demographic
socialise with or have on day to day lives.
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