Saturday, 4 May 2013

Research - Qualitative Audience Research Focus Group

This is my Qualitative data, it shows templates which i designed for what i wanted my magazine to look like. I did four templates for each of the pages in different styles and colours, this was brief ideas of what i wanted my magazine to look like. Each page has developed in different ways since the designs because when adding images and text it changed the look. With the designs i made i had to gather some opinions from a focus group of five females aged 16 - 24. This focus group was able to give me responses which would help me find out what my audience liked about these designs and what i should add or change about them, this made me understand what my demographic liked. This focus group was a good way to find out what i should do with my magazine so that it would represent them and would be what they like instead of my guess of them.

This is a Presentation of the focus group: 
















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